What the Lions Just Taught Every Detroit Marketer
Honolulu blue is everywhere. Here's what local businesses can learn from the Lions' playoff run.
If you drove anywhere in metro Detroit last week, you saw it. Honolulu blue in every window, on every porch and in every office. On January 14 the Lions beat the Rams 24-23 for the franchise's first playoff win in 32 years, and a week later they beat Tampa Bay to reach the NFC Championship Game.
A few things we're taking from it:
People buy belonging. Fans didn't need a reason to wear the jersey. They wanted to be part of something. The best local brands give customers that same feeling.
Show up where the energy already is. The restaurants, bars and shops that leaned into game days this month didn't invent a moment. They joined one.
Be authentic or sit it out. Detroit can spot a bandwagon from a mile away. If your business has real roots here, say so. If not, cheer quietly.
Whatever happens Sunday against the 49ers, this city has been reminded how good it feels to win together. Go Lions.
