Radio Still Rides Along
Metro Detroit spends a lot of time in the car. Why local radio still earns a spot in the plan.
Ask people where they listen to the radio and most will say the car. In metro Detroit, where a lot of us spend real time on I-94, I-696 and the Lodge, that's a big audience.
Radio has a few things going for it:
It's local. Stations and hosts are part of the community, and a live read from a trusted voice can feel like a recommendation.
It's frequent. You can afford to repeat your message enough times for it to stick.
It's fast. A spot can be written, recorded and on the air in days, not weeks.
What separates good radio from forgettable radio:
Say your name early and often.
Paint a picture. You only have sound, so use it.
Give one easy thing to remember, like a short web address or a simple phone number.
Pair it with streaming audio to reach the same listeners on their phones.
If your fall plan doesn't include audio, it might be time to give it a listen.
