Streaming TV Isn't Just for National Brands Anymore
Connected TV lets local businesses target by zip code, start smaller and see results.
A lot of local business owners still think TV advertising means a big production budget and a bigger media buy. Streaming has changed that.
Connected TV, the ads that run on streaming services watched on a smart TV, lets you:
Target by zip code. Show your ad to households in Grosse Pointe, St. Clair Shores or wherever your customers actually live.
Start smaller. Budgets can be a fraction of a traditional broadcast buy.
See what happened. You get reporting on impressions and completion rates and, with the right setup, website visits from households that saw the ad.
It isn't magic. You still need a good 15 or 30 second spot, and the targeting only works if you know who your customer is. But for a lot of local businesses, it's now the most affordable way onto the biggest screen in the house.
Curious whether it makes sense for you? We're happy to run the numbers.
