Election Season Is Coming for Your Ad Budget
Political ads squeeze local advertisers every fall. How to protect your plan between now and November 5.
Every four years the same thing happens to local advertisers in Michigan. Political campaigns buy up TV and radio time in the fall, and everyone else gets squeezed. With Michigan a battleground state again and national political ad spending forecast to top $10 billion this cycle, 2024 will be no different.
Here's what that means between now and November 5:
Broadcast gets crowded and expensive. Campaigns are buying heavily, and rates can climb fast in the final weeks.
Your spots can get bumped. Preemptible schedules are the first to go.
Viewers get tired. Your message is competing with a lot of noise.
What we recommend:
Lock in fall schedules now if TV or radio matters to your business.
Lean on channels with less political traffic, like search and outdoor, and time your direct mail to land right after the election.
Save some budget for November. After Election Day, inventory opens up and the holiday season begins.
Need help adjusting your fall plan? Let's talk.
